Your team cannot review every account every week. And the activity that matters most, a business repaying a loan to an outside lender, moving significant volume through a competing processor, writing hundreds of checks that could be automated, does not announce itself.

That activity sits in transaction data your institution already has. The problem has never been access. It has been attention. No banker has the hours to read a portfolio’s worth of transactions and decide which ones mean something.

Signal Feed, now live in the Autobooks Hub, does that reading for your team. And because knowing is only half the job, we built a companion outreach campaign so your front line knows exactly what to send when a signal points to a business worth contacting.

What is Signal Feed

Signal Feed is a dedicated view in the Hub’s left navigation that identifies notable transaction activity and trends across your small business portfolio and categorizes each one by type.

The Hub pulls transaction data daily from your core banking system. Signal Feed processes that data and presents each finding in a table: the business, what happened, the dollar amount, the industry, and any recognizable counterparty involved, such as a known payment processor or competing application.

Each signal is classified one of four ways. An Opportunity points to a product or conversation the business is ready for. A Risk flags activity that could mean the relationship is drifting elsewhere. A Notable event is worth knowing about. A Milestone is worth celebrating with the customer.

The Signal Feed table is visible to FI Admin and Read-only users. Clicking a business name opens its SMB Detail View, where all Hub user types can see the rolling 90-day signal history for that business, including the specific activity behind each signal.

No configuration is required. Signal Feed activates automatically for eligible financial institutions and replaces the previous Deposit Signals feature with a broader set of activity types.

What does your team do when a signal fires?

This is where Signal Feed differs from a report. Every signal includes an Action column: the prescribed next step your team can take based on the type of activity identified.

A report tells you what happened. A signal with a prescribed action tells your team what to do about it. That changes the daily question from “what should we look into?” to “who do we contact today, and about what?” Outreach stops being a quarterly campaign your marketing team assembles and becomes a standing practice your front line runs from a single view.

How does the companion campaign close the loop?

One of the most common opportunities in any portfolio is the small business that is fully approved to accept payments and has never taken one. The capability is sitting there. The business owner just has not started.

The numbers say that outreach is worth the effort. According to The Invoicing Gap, a report from Javelin Strategy & Research, only 18% of small businesses invoice through their bank. The other 82% are using Square, PayPal, QuickBooks, or emailing PDFs. Each of those tools is activity your institution cannot see and a relationship touchpoint it does not have.

The email outreach guide gives your team a ready-made campaign for exactly this moment. It walks through finding your payment-enabled but inactive businesses in the Hub, exporting the list, and sending one of four templates written for a banker to send as a personal note: a getting-started overview, a payment link walkthrough, an invoicing walkthrough, and a guide to handling different payment situations. Your banker adds their name and your institution’s processing rates, and the outreach is ready to go.

The results follow the effort. Financial institutions that engage with Autobooks marketing and training content average 19x more enrollments and 39x more small businesses actively getting paid than those that do not.

Why does this pairing matter?

Portfolio intelligence has always had a last-mile problem. Institutions invest in seeing more, then the insight sits in a dashboard because acting on it requires someone to decide what to say, get it approved, and send it. Every step is friction. Friction is where outreach dies.

Signal Feed and the outreach guide remove both ends of that friction. The Hub surfaces the moment and prescribes the step. The guide supplies the words. What is left for your team is the part only they can do: the relationship.

FAQ

Does Signal Feed replace Deposit Signals?

Yes. Signal Feed replaces the previous Deposit Signals feature. It covers a broader set of activity types and includes a prescribed next step for each signal.

What types of signals will my team see?

Signal types are Opportunity, Risk, Notable, and Milestone. Each signal includes a category describing the topic the activity relates to and, when identifiable from the core data, the name of any third-party counterparty involved.

Does my team need to do anything to enable Signal Feed?

No. Signal Feed activates automatically and requires no configuration by the financial institution.

Who in the Hub can see Signal Feed?

The Signal Feed table in the left navigation is visible to FI Admin and Read-only users. The Signals list inside the SMB Detail View is visible to all Hub user types.

Where does my team get the outreach templates?

The full campaign, including audience filters and all four email templates, is in the email outreach guide.

What to do next

If your institution uses the Autobooks Hub, Signal Feed is already in your left navigation. Start there, and have your team pull the list of payment-enabled businesses that have not taken a first payment. Then send them the email outreach guide so the first round of outreach goes out this week.

For the full feature details, read the Signal Feed product update.