Small businesses are struggling to find value in the business banking services their bank or credit union provides, especially as their needs and demands continue to change and evolve. When asked what exactly they’re looking for, these businesses come short of an explanation. Instead, they respond by switching products, services or even institutions that no longer fulfill their need.
Chris Spiek, vice president of customer acquisition, talks about how to identify and design the right solution to win the loyalty of the rapidly evolving small business market in his conversation with BAI Banking Strategies. This includes how to embrace the small business struggle as an area of opportunity to foster deeper banking relationships and boost engagement.