---
title: "A Deep Dive Into the \"Jobs\" of Small Business Banking"
description: Defining The Jobs to Be Done in small business banking.  Build your business case for small business by better understanding the JTBD of an SMB.
---

<https://blog.autobooks.co/podcasts>

# [A Deep Dive Into the "Jobs" of Small Business Banking](https://blog.autobooks.co/podcasts/a-deep-dive-into-the-jobs-of-small-business-banking)

 Written by [Autobooks](https://blog.autobooks.co/podcasts/author/autobooks) | Aug 18, 2020 2:37:45 AM

In this episode, [Derik](https://www.linkedin.com/in/deriksutton/) and [Chris](https://www.linkedin.com/in/cspiek/) go deep on the Jobs To Be Done (JTBD) in small business banking. Joining the conversation is [Ryan Garner](https://www.linkedin.com/in/ryansrgarner/), Principal Customer and Product Lead at [11:FS](https://11fs.com/). He and his team released an in-depth report on small business banking, centered on the JTBD framework, that is cited throughout the episode. 

[Download the 11:FS report](https://info.11fs.com/digital-smb-services)

[Listen on iTunes](https://podcasts.apple.com/us/podcast/small-business-obsessed-a-podcast-by-autobooks/id1524962426)

[Listen on Spotify](https://open.spotify.com/show/4MXLyiTujiH1Bxqn0tBJn0)

In addition to the 11:FS report, the Autobooks team has started a project to better help financial institutions “Build their business case for small business banking.”

Visit [www.autobooks.co/businesscase](https://blog.autobooks.co/business) to learn more and get started.  

**Episode outline:**

Why should banks focus in on the small business market 

- The overall market size 
- SMBs are stuck between consumer and commercial banking
- FIs are under attack from non-bank competitors
- The need for truly digital services
- There will be winners and losers

Reports and insights

- [11:FS report](https://info.11fs.com/digital-smb-services)
- [Autobooks Cornerstone report](https://learn.autobooks.co/ron-shevlin-small-business-banking-report)

The JTBD of an SMB

Defining a 90 day plan of action to improve small business banking

[View full post](https://blog.autobooks.co/podcasts/a-deep-dive-into-the-jobs-of-small-business-banking)

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