---
title: Celent Report Webinar - From Products to Platforms
description: Derik Sutton conducts a market analysis and illustrates how Autobooks partners with financial institutions to help better serve small businesses
---

<https://blog.autobooks.co/webinars>

# [Celent Report Webinar - From Products to Platforms](https://blog.autobooks.co/webinars/celent-report-webinar)

 Written by [Autobooks](https://blog.autobooks.co/webinars/author/autobooks) | Apr 1, 2021 7:46:21 PM

If you've read our new report, Reinventing Small Business Banking: Pacesetters in Embedded Finance, you know that financial institutions now face an onslaught of non-bank tech players — all vying to capture the small business market. 

 Our VP of Marketing [Derik Sutton](https://www.linkedin.com/in/deriksutton/) conducts a market analysis and illustrates how [Autobooks ](https://www.linkedin.com/company/autobooks-co/)partners with financial institutions to help better serve small businesses

 

In this webinar, we went over some major takeaways:

- Why the small business market is in flux.
- Why small businesses need banking tools built around their needs. 
- How to create revenue streams and increase deposits by leveraging your existing platforms.
- How to find a partner that will provide support to your financial institution.  
   

[View full post](https://blog.autobooks.co/webinars/celent-report-webinar)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Autobooks"
  },
  "dateModified" : "2022-03-09T03:13:57.553Z",
  "datePublished" : "2021-04-01T19:46:21Z",
  "headline" : "Celent Report Webinar - From Products to Platforms",
  "image" : {
    "@type" : "ImageObject",
    "height" : 3000,
    "url" : "https://content.autobooks.co/hubfs/MicrosoftTeams-image%20%2811%29.png",
    "width" : 5754
  },
  "mainEntityOfPage" : "https://blog.autobooks.co/webinars/celent-report-webinar",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Webinars"
  }
}
```