---
title: October Monthly Webinar - Separating Fact from Fiction
description: Derik Sutton of Autobooks and Rob Heiser of Segmint dive deep into how real, hard-hitting data is affecting the small business banking industry and community.
image: https://blog.autobooks.co/hubfs/october%20monthly%20webinar%20cover%20(1).png
---

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# October Monthly Webinar - Separating Fact from Fiction

11/3/21 / by [Autobooks](https://blog.autobooks.co/webinars/author/autobooks)

 

Separating Fact from Fiction: A Data-Driven Perspective on Small Business Banking

**What is the real story behind the banking data?**

According to some industry analysts, there is a war being waged by non-banks for the hearts, souls, *and wallets* of small business customers. Is it just hyperbole, or is it actually happening? And if so, what do you need to know — and do — to remain competitive as a legacy financial institution?

To get clarity on these questions, and figure out our next step, we’ll turn to the FI data we’ve accumulated over the years of serving as a fintech partner.

Our agenda for this session, and what you can take away:

- Dive into real data from real banks to make sense of the competitive landscape
- Define how your FI can leverage this knowledge to better position your products and services.
- Review our new Guide to ROI, and how you can use it to make the case for Autobooks at your FI
- What story does your data tell? What you need to do to bring clarity to your strategic direction as an FI

Listen to **Derik Sutton**, industry veteran and VP of Marketing at Autobooks, as he delves into the data that will help you make sense of the fast-changing small business market.

Want to learn more about Autobooks? Visit us at [autobooks.co ](https://www.autobooks.co/)

 

 

 

![](https://fast.wistia.com/embed/medias/0czdtx7vvm/swatch)

 

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