---
title: What Makes People Switch Fintech Products? | Autobooks
description: How did ten interviews with small business owners help Autobooks launch a successful new feature? Find out in the latest episode of the Small Business Obsessed podcast.
image: https://cdn2.hubspot.net/hubfs/4147193/smbo%20%281200x628%29-01.png
---

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# What Makes People Switch Fintech Products? | Autobooks

02/18/20 / by [Autobooks](https://blog.autobooks.co/blog-old/author/autobooks)

How did ten interviews with small business owners help Autobooks launch a successful new feature? Find out in the latest episode of the Small Business Obsessed podcast.

![Untitled-21-01-1](https://blog.autobooks.co/hs-fs/hubfs/migrated/Untitled-21-01-1.png?width=521&name=Untitled-21-01-1.png)

Welcome to **Small Business Obsessed** -- a podcast by Autobooks about small business and fintech product strategy.

In this episode, Chris and Derik talk about how ten interviews with small business owners provided them clarity on a new product feature, and how they took that insight to tightly define scope and launch a successful new feature for Autobooks in just twenty days.

[![LISTEN](https://no-cache.hubspot.com/cta/default/9344165/64e54e40-1da9-4f53-a548-86c5d0f76556.png)](https://cta-redirect.hubspot.com/cta/redirect/9344165/64e54e40-1da9-4f53-a548-86c5d0f76556)

 

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**Blog (OLD)**

#### Helping small businesses "Get paid at a distance"

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](https://blog.autobooks.co/blog-old/get-paid-at-a-distance)

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**Blog (OLD)**

#### Winning Small Business Relationships Starts With Helping Them Get Paid

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](https://blog.autobooks.co/blog-old/winning-small-business-relationships-starts-with-helping-them-get-paid)

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