A Deep Dive Into the "Jobs" of Small Business Banking
In this episode, Derik and Chris go deep on the Jobs To Be Done (JTBD) in small business banking. Joining the conversation is Ryan Garner, Principal Customer and Product Lead at 11:FS. He and his team released an in-depth report on small business banking, centered on the JTBD framework, that is cited throughout the episode. Download the 11:FS report