What causes people to "Switch" from one product to another

04/21/20 / by Autobooks

Derik and Chris talk about how ten interviews with small business owners gave them a deep understanding of what each customer was struggling with, and how they took that insight and launched a successful new feature in Autobooks in just twenty days.

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Derik and Chris talk about how ten interviews with small business owners gave them a deep understanding of what each customer was struggling with, and how they took that insight and launched a successful new feature in Autobooks in just twenty days.

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