How to position your SMB checking like a challenger, and win more small businesses in the process.
It's true that your small business checking is just a deposit account — one among many at your institution. But is it possible for it to be more (especially for a small business owner)?
Spoiler: The answer is a resounding yes, but only if you start thinking about — and talking about it — the same way a challenger would.
Here are the three big take-aways you’ll learn from attending:
- What are the three crucial components of our reimagined small business checking account
- How to position your new business account from the perspective of solving a customer’s needs or pain points
- How to organize and write a product page to best attract small business owners in search of something more than just small business checking
Want to learn more about Autobooks? Visit us at autobooks.co
