---
title: Customer Conversations That Drive Product Strategy
description: Learn how having the right kinds of conversations with customers can help you launch a successful product strategy.
image: https://cdn2.hubspot.net/hubfs/4147193/smbo%20pod%201-01.png
---

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# Customer Conversations That Drive Product Strategy

01/29/20 / by [Autobooks](https://blog.autobooks.co/blog-old/author/autobooks)

Welcome to Small Business Obsessed -- a podcast by Autobooks about small business and fintech product strategy.

![smbo pod 1-01](https://cdn2.hubspot.net/hub/4147193/hubfs/smbo%20pod%201-01.png?width=510&name=smbo%20pod%201-01.png)

In this episode you'll hear about a woman named Lisa and the real story about how starting her small business drove her to shop around and ultimately switch financial institutions. We use Lisa's story as a jumping off point to talk about what we can learn from having the right kinds of conversations and how we can use those learnings to form a successful product strategy.

[![LISTEN](https://no-cache.hubspot.com/cta/default/9344165/d888d501-c456-4061-9ba0-a146cd8ef805.png)](https://cta-redirect.hubspot.com/cta/redirect/9344165/d888d501-c456-4061-9ba0-a146cd8ef805)

 

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[![The Job of ](https://media.autobooks.co/hubfs/_SMB_getpaid/credit_card.svg)

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#### The Job of "Getting Paid at a Distance"

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](https://blog.autobooks.co/blog-old/jobofgettingpaid)

[![What Makes People Switch Fintech Products? | Autobooks](https://cdn2.hubspot.net/hubfs/4147193/smbo%20%281200x628%29-01.png)

**Blog (OLD)**

#### What Makes People Switch Fintech Products? | Autobooks

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](https://blog.autobooks.co/blog-old/fintech-products)

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**Blog (OLD)**

#### Helping small businesses "Get paid at a distance"

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](https://blog.autobooks.co/blog-old/get-paid-at-a-distance)

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