Why bankers need to focus on the customer, not technology
In a world of big data, bots and automation, bankers find themselves going digital-first to compete. In this process, an attempt is made to improve the customer experience and build better banking relationships.
Derik Sutton, vice president of product & experience, reveals how bankers can regain the customer voice and continue to differentiate their organizations by putting their customers first in his Banking Exchange article.
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