Customer Conversations That Drive Product Strategy

Welcome to Small Business Obsessed -- a podcast by Autobooks about small business and fintech product strategy.

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In this episode you'll hear about a woman named Lisa and the real story about how starting her small business drove her to shop around and ultimately switch financial institutions. We use Lisa's story as a jumping off point to talk about what we can learn from having the right kinds of conversations and how we can use those learnings to form a successful product strategy.